LAUREN SCHWARTZ

Lauren Schwartz Designs

May 2014-Present

 

Freelance Design | Marketing | Social Media (Present)

Available for a variety of projects ranging from: Graphic Design, Accessory Design, Apparel Design, Package Design, Web Design, Social Media Marketing, Marketing concepts, Email marketing 

 

Mi Casa Mexican Restaurant (Present)

-Designed new Logo

-Re-Designed and Launched all new menus

-Created and implemented Marketing Calendar for Chef and staff

-Created all design and coneten for email marketing initiatives

-Created new Marketing Campaigns to drive sales and ROI

-Content creater for all Social Media channels (Facebook, Twitter and Instagram)

-Launched new LinkedIn Page along with monitoring Google +

-Point person and reach for new Cross Promotion activites

-Art Director for all product food photo shoots.

 

Freelance Clients Include | Design and Marketing

- Revolve Clothing | Lovers & Friends

- Onnit | Tee Design |  Onnit.com

- JR286 | Cocept Design for Nike Women's Coldwear Accessories

- Metal Mulisha | Technical Design for Fall 15'

- Cookie Lee Jewelry | Graphic

 

KOR Water

​2014 - 2015 (Present)

Design Duties:
-Generate artwork for POP Displays
-Updated all package design for in store and direct to consumer
-Create all design assets for Online, Social, Sales and Marketing
-Create and Implement all Email Marketing Campaigns to align with Sales calendar, Tracked ROI and KPI's for Email Campaigns, Re-Design all Transactional and Behavioral Emails
-Creation of 2015 product catalog 
-Design layout and supply all content and copy for  web landing pages [homepage, internal landing pages]
-Updated UX and UI for Direct Site
-Updated B2B website with new lifestyle imagery
-Tracked Google analytics for Direct website
-Worked with Industrial Designer for New Color Direction of all Products
-Designed all Tradeshow collateral
-Creative Direction for 2015 Lifestyle photoshoot which entailed: Photoshoot Brief, Reviewing and hiring all talent and photographer. Scouted locations for shoot, Merchandised outfits and product. Lead creative direction for day of shooting

Marketing and PR Duties:
-Developed Marketing Calendar for 2015 
-Worked with Magazines, Online editors, Event Coordinators for all product placement
-Organized Tradeshow Events- ExpoWest, IHRSA, Active Collective, Outdoor Retailer and IDEA Fit
-Developing strategy for Ambassador program starting 2015

Social Media Duties:
- Create and implement integrated promotions and digital marketing programs [including a mix of social media, email marketing, SEO, and on-site content marketing]
- Content creation for social media channels [Facebook, Instagram, Twitter]
- Daily website CMS design management [Updating creative assets/copy, creating new landing pages for promotions]
- Monitor brand activity, online conversations, and digital reputation via social listening tools and used social analytics to inform strategy decisions and campaign recommendations
- Produce and deliver in-depth digital insight reports on industry trends, demographic, brand voice, channel recommendations and content strategy

 

Fox Racing

​2010 - 2013

 

​DESIGNER | ACCESSORIES

-Design and create all style specific CADS and technical sketches for all accessory categories including: Handbags, Beach Bags, Backpacks, Wallets, Hats, Coldwear, Belts, Socks and all Misc. items.

-Researched current market trends on new materials that were relevant to design and development on the accessory brand.

-Communicated with developer on all comments, lap dips and fabric approvals.

-Presented lines at Sales Meetings, International Meetings, Line previews

-Worked with International and Domestic teams to fulfill the design needs that were needed for their departments.

 

DESIGNER | SPECIALTY MOCK UPS (SMU DIVISION)

-Created specialty mock up's for Pacific Sunwear, Zumiez, Tilly's, our Canadian Vendor, Boathouse and International brand, Monza

-Design and Developed new bodies for "Fast Fashion" items within the Juniors department.

-Commented on strike offs, Lab dips and all Artwork

-Worked with our printables team to create new artwork for new bodies that were created each season

-Designed all Denim and Bottomes for Pacific Sunwear for the SMU division of Fox.

 

 

BCBG-Max Azria Group

​2009 - 2010

 

​DESIGNER | GRAPHICS

-Designed graphics for Max and Miley line at Wal-Mart along with desiging for other brands throughout BCBG Mass Market Group.

-Created graphics for Max Rave, Nordstroms, Sams Club, and International lines in Paris

-Managed all artwork files and approved all strike offs for printing techniques. 

-Commented on all graphics and approved all printable artwork

 

Active Ride Shop

​2006-2009

 

​DESIGNER | WEB AND APPAREL 

-Redesigned all branding for Juniors Department in Active Ride Shop.

Through Direct Mail pieces, Online photo shoots, Catalog Shoots, and

POP for store signage.

-Created Juniors Private label division from concept through completion from: Tees, Fleece, Outerwear, Sweaters, Knits and Accessories.

-Designed and Developed new Denim line for Active Ride Shop from

construction, washes, fits, fabrication and trim package.

 

Beach Bums 

​2005-2006

 

JUNIOR DESIGNER

-Managed images on website, created new style guides for Online Media

-Art Directed all photo shoots and product photography

-Created all in store POP, Online web banners, magazine advertisements

-Designed all tee graphics for Men's and Juniors department for the Beach Bums Brand

-Communicated with all private label vendors to buy private label items for store.